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December, 2001

Docracy Opens Up Document Genome Project To Let You Compare And Contrast Contracts And Patents

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Docracy, a TechCrunch Hackathon winner aimed at creating a database of open legal documents, has been relatively quiet over the past few months.

After taking a $225k investment from Reed Elsevier and Jeff Zwelling late last year, Docracy is now ready to unveil what it’s been working on for so long: The Document Genome project.

“Many lawyers and others use a standard template for documents, and then lift certain phrasing from other contracts to mix and match,” explained Docracy founder Matt Hall.

The new product will allow users to upload their lease agreement, M&A contract, etc. to the service and find the most similar contracts to compare and contrast the differences. Algorithms find the tiniest differences in phrasing and highlight those differences to make for easy comparing.

In essence, it’s a reliable way to ensure that you’re about to sign or submit a standard contract as opposed to something a bit less orthodox.

To start, the product will be used for patent applications and patents. Searcher.io will allow users to see if their patent is similar to anything else in the database, to ensure that someone else hasn’t already patented your idea and that you’re using the proper language and format.

“As it stands now,” explains Matt Hall, “finding similar documents is an entirely manual process.”

Currently, Docracy still has an open database product that lets you search for contracts. However, the higher-end Searcher product will eventually be rolled into Docracy’s database, letting people search for contracts and compare similar ones all from one place.

New Reports Claim The iOS App Store Will Gain 435K New Apps In 2013, But Most Apps Go Unnoticed

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A new year-end report from mobile analytics firm and ad network adeven reveals that the iOS App Store will be growing along the lines of its current steady rate, to add over 435,000 new apps to its massive catalog in 2013. That’s an increase from around 380,000 apps released in 2012, adeven says. That will likely exacerbate the discovery situation, which is made clear by a separate study by mobile marketing firm Surikate that says 81 percent of U.K. App Store visitors stop browsing after checking out the top 50 apps.

Adeven, too, found that most apps were likely to slip past consumer eyes, with 64 percent not securing a ranking spot for the month of December, turning them into what the firm calls “zombie apps.” A zombie app has very little chance of being discovered since it isn’t ranked, according to adeven, which affects not only its visibility in top charts, but also in search because of the way Apple weights those results.

But the situation may not be much better even if you do get ranked somewhere in Apple’s top lists, which technically list 200 apps in each category for both free, paid and grossing titles. Surikate says that most users (81 percent) just check out the top 50 and don’t go beyond that, and most in fact won’t go too far beyond the top 25. Surikate achieved its results by surveying around 1,600 iPhone owners on both iOS 5 and iOS 6 operating systems. Presence is however crucial to app success, the study found, since 75 percent of users downloaded titles from the top charts without having heard about them at all beforehand.

Adeven suggests that growth in terms of App Store size will continue to increase steadily as it has during the past few years, but it also points to a steady climb in the number of apps that fall into its “zombie” category, which accounted for 60 percent of apps in June, but climbed to 64 percent in its most recent tally. So what are some strategies to avoid this fate? Both adeven and Surikate’s studies shed some light on what apps are doing the best when it comes to catching and holding user attention, and when users are actively looking for more mobile app content.

In terms of addictiveness, adeven’s sentiment analysis showed that Word Seek HD was the all-time most addictive title based on its App Store review ratings and the words buyers use to describe the app, despite a low rating. By contrast, the best-reviewed app was Zulily, a daily deals offering for “moms, babies and kids.” Surikate found that App Store shoppers are browsing the market mostly between 6 and 9 PM; targeting campaigns to raise the visibility of an app on ad platforms and social media channels at those times could help boost download numbers.

Surikate says that according to its survey, App Store visitors make 52.2 million virtual trips per week to Apple’s software marketplace. The challenge, because of volume and apps and the sheer size of the audience, is then for devs to keep their titles above water, and the recent success of iOS discovery startups is reflecting that.

Apples Strengthens Facebook Ads By Letting You Install App Store Apps Without Leaving FB For iOS 6

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Facebook and Apple’s growing alliance bears new fruit today, as mobile app install ads on Facebook for iOS 6 now allow users to downloads apps from the App Store from a pop-up instead of forcing users to leave Facebook. This less interruptive ad conversion could help developers drive more installs for less dollars since clicks are more likely to turn into downloads.

Facebook and Apple’s growing alliance bears new fruit today, as mobile app install ads in Facebook for iOS 6 now allow users to downloads apps from the App Store from a pop-up instead of interrupting users and forcing them to leave Facebook. This could get developers to buy more Facebook ads since since the clicks they pay for are more likely to turn into actual downloads.

Today’s news extends a deepening relationship between Facebook and Apple. After snubbing it in favor on a Twitter integration in iOS 5, Apple extensively baked Facebook into iOS 6, allowing OS-level sign in to Facebook so you can instantly authenticate into third-party apps with social integrations. There’s also quick sharing to Facebook, and contact sync that lets you bring your Facebook friends’ profiles into your device’s address book.

Now their partnership is boosting the value of Facebook’s recently launched mobile app install ads. These let developers pay to show an image, description, and install button for one of their apps within the Facebook news feed. It’s part of Facebook’s play to dominate the app economy by controlling discovery outside of the App Store and Google Play.

Facebook also gave developers more freedom to customize the creative of these ads today, and to see analytics on installs by demographic including age, gender, and country. Those mean mobile app install ads will look better and reach more relevant audiences, as developers can tailor their targeting to demographics they’re successful with.

But it’s the App Store installs from within Facebook for iOS 6 that’s most fascinating.  It’s a huge bone for Apple to throw to Facebook.

Facebook’s mobile app install ads are bought on a cost per click basis, not a cost per download. That means developers may have been weary to pay for clicks because people wouldn’t always complete the download process. Some users would be surprised and perturbed to be booted from Facebook and pushed into the iOS App Store app when they click “Install App”. They might have immediately backed out and reopened Facebook before initiating the download.

Now there’s a lot less friction in the ad-click-to-install process. In the short term, that should make the ads more valuable to developers and get them to make Facebook a staple of their marketing spend. In the long-term, it could train users to be less afraid of clicking on mobile app install ads.

It’s not entirely altruistic on Apple’s part, though. Making sure developers on its platform are achieving growth and sales is important to keeping them from straying to Android. Getting more apps on people’s iOS devices also helps Apple lock people into its OS as they don’t want to switch to Android and have to re-download or lose them.

The question now is whether Google will follow suit, and let Facebook users download apps from Google Play without leaving the Facebook party.