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How does Warby Parker work, exactly? A step-by-step guide.

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If you’re a glasses-wearer, you’ve probably heard of affordable designer eyewear company Warby Parker. If you haven’t tried out their glasses yet and are still picking from the small selection at your optometrist’s office, you’re probably overpaying and you’re definitely missing out on some pretty cool frames.

Warby Parker was founded in 2010 by Warton School students who noticed that most of the “designer” glasses are simply licensed to a few giant eyewear companies and sold in bulk to optical shops. They realized that if they cut out the middle man by designing their own glasses and selling them online, they could pass on huge savings to the customer.  Read more…

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