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Verified Expert Growth Marketing Agency: TrueUp

It was the perfect storm when CEO and Founder Liam Reynolds finally decided to start TrueUp, a data-driven growth marketing agency/consultancy based in London. After decades of working for large creative advertising agencies, Liam quit his job right around the beginning of Silicon Valley’s growth hacking trend and plunged headfirst into running growth for early-stage startups.

TrueUp has since evolved from a one-man shop into an award-winning agency with a team of dedicated data, paid marketing and conversion specialists. Learn more about how they collaborate with clients and help them develop short- and long-term growth frameworks.

TrueUp’s approach to growth marketing:

“Rather than just saying ‘Look at these amazing results we’ve achieved,’ we would say, ‘Look, these are your growth opportunities, this is the process you need and here’s the framework unlock your true potential,’ We would build business models around this to show the opportunity in numbers, revenue and ROI.

Our approach to growth is anchored in delivering the right message to the right target audience in the right channel at the right time. It sounds simple but we’re amazed at how wrong people get this.

So we’ve created our own bespoke methodologies and frameworks to really explore and identify these hidden killer messages that drive action. We’ve built our own tools that allow us to do a lot of high-tempo, high-intensity testing.

It’s quite common that we have 500 to 600 tests running concurrently on Facebook for any given client. We’re continuously testing, learning, iterating, improving. As a result we’ve achieved some amazing results for our clients.”

Advice to founders:

“We approached True Up to help us establish and scale a UK paid marketing function. The team was highly professional from their initial pitch through the end of the project.” Maninder Saini, SF, International Operations Manager, Quizlet, Inc.

“For earlier stage startups, it’s to focus on achieving product-market fit and having awesome user experiences before worrying about growth. We worked with and mentored a lot of startups that immediately jump to, “Look I need to get X number of customers in X months.” However their products/services are often seriously lacking. This creates very weak foundations for growth. So their efforts would be better spent on creating products that genuinely meet a customer need. Once they’ve achieved product-market fit, it’s to communicate benefits not features. There’s always at least one killer message that cuts through but more often than not it’s hidden and not what the founders think it is. So a structured test program to explore this is also very much needed!”

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Below, you’ll find the rest of the founder reviews, the full interview, and more details like pricing and fee structures. This profile is part of our ongoing series covering startup growth marketing agencies with whom founders love to work, based on this survey and our own research. The survey is open indefinitely, so please fill it out if you haven’t already. 


Interview with TrueUp CEO & Founder Liam Reynolds

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Yvonne Leow: Tell me about how you got into growth marketing and why you decided to start TrueUp.

Liam Reynolds: I started my career at a data marketing company called Dunnhumby. They were famous for managing the data science and intelligence behind TESCO’s Club Card, a very large loyalty program in the UK.

Qualtrics’ Julie Larson-Green will talk customer experience at TC Sessions: Enterprise

We’re less than two months out from our first TC Sessions: Enterprise event, which is happening in San Francisco on September 5, and did you know our buy 1 get 1 free sale ends today too! Among the many enterprise and startup executives that’ll join us for the event is Qualtrics’ Julie Larson-Green. If that name sounds familiar to you, that’s most likely because you remember her from her 25 years at Microsoft. After a successful career in Redmond, Larson-Green left Microsoft in 2017 to become the Chief Experience Officer at SAP’s Qualtrics.

In that role, she’s perfect for our panel about — you guessed it — customer experience management.

Larson-Green joined Microsoft as a program manager for Visual C++ back in 1993. After moving up the ladder inside the company, she oversaw the launch of Windows 7 and became the co-lead of Microsoft’s hardare, games, music and entertainment division in 2013. At the time, she was seen as a potential replacement for then-CEO Steve Ballmer.

Later, during a period of reshuffling at the company in the wake of the Nokia acquisition, became the Chief Experience Officer of Microsoft’s My Life and Work group.

Larson-Green joined Qualtrics before it was acquired by SAP for $8 billion in cash. Qualtrics offers a number of products that range from customer experience tools to brand tracking and ad testing services, as well as employee research products for gathering feedback about managers, for example. At the core of its product is an analytics engine that helps businesses make sense of their employee and customer data, which in turn should help them optimize their customer experience scores and reduce employee attrition rates.


Our buy one get one free ticket deal ends today! Book a ticket for just $249 and you can bring a buddy for free. Book here before this deal ends.

We’re still selling startup demo tables, and each package comes with 4 tickets. Learn more here.


China startup deals shrink as fundraising for investors plummets

Chinese startups continue to weather tough times as private investors, caught in a cash crunch, are concentrating money into fewer deals.

China’s deal-making activity for startups in the six months ended June halved from a year ago to 1910, according to data from consulting firm ChinaVenture’s research arm. The amount invested in domestic startups during the first half of 2019 plummeted 54% to $23.2 billion.

The slide in startup investment comes as the money behind the money shrinks amid a cooling economy in China that is exacerbated by a trade war with the U.S. Fundraising for investors was already showing signs of slowdown a year earlier. In the first half of this year, private equity and venture capital firms in China secured 30% less than what they had raised over the same period a year ago, amounting to a total of $54.44 billion. 271 funds managed to raise, down 52%.

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That money from limited partners is also flowing to a small rank of investors. 12 institutions accounted for 57% of all the capital landed by VCs and PEs in the period. Investment coffers that have gotten a big boost include the likes of TPG Capital, Warburg Pincus, DCG Capital, Legend Capital, and Source Code Capital.

Healthcare was the most backed sector during the six months, although proptech startups scored the biggest average deal size. Some of the highest funded companies from the period were artificial intelligence chip maker Horizon Robotics, shared housing upstart Danke and China’s Starbucks challenger Luckin.

This Pikachu plush came vacuum sealed and it’s the stuff of nightmares

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Pokéballs are passé — enter a new system of travel for Pokémon (and non-Pokémon) plush toys. 

After ordering a new plush, how can you ensure that your new friend can survive the trials and tribulations of the postal service? Sure, their stuffed bodies could probably withstand more than usual if the mail carrier gets bored and decides to play Toss Across with your precious valuables. But the plush sellers don’t want to take any chances — your little buddy will get to you in mint condition, even if they have to vacuum-seal them for maximum freshness.

But that doesn’t still the shock of receiving an incredibly smooshed Pikachu in the mail, or the carnal feeling that you must free him. Read more…

More about Twitter, Toys, Pokemon, Detective Pikachu, and Culture

Get an Apple Watch for $50 off — and then some — with this Prime Day hack

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TL;DR: You can save $50 on the multi-functional Apple Watch Series 4 GPS 40-millimeter model — and another $19.01 if you opt for no-rush shipping at checkout. 


Patience is a virtue, and this Prime Day, it can pay off big. 

So far, we’ve seen some pretty stellar deals on Apple essentials including this Apple Watch Series 4 GPS 40-millimeter watch marked down $50 for a total of $349. Amazon is sweetening the deal by discounting the watch another $19.01 for shoppers who opt for free no-rush shipping at checkout. Seeing as though you’ve lived your entire existence without the watch, waiting a few extra days to save an additional $19.01 shouldn’t kill you (but hey, you do you).  Read more…

More about Apple, Health, Apple Watch, Prime Day, and Mashable Shopping