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‘Hamilton’ gives Disney+ a holiday weekend bump in U.S., with app downloads up 72%

The much-anticipated addition of “Hamilton” seems to have paid off for Disney+. According to new data from app store analytics firm Apptopia, Disney’s streaming service saw a big jump in downloads over the July 4 holiday weekend in the U.S., following the worldwide debut of “Hamilton” on Friday, July 3rd. Between Friday and Sunday, that translated to over half a million new global downloads (513K+) for the Disney+ mobile app, excluding India and Japan. Some 266,084 of those downloads were in the U.S, the firm estimated.

These figures represent a 46.6% increase over the average seen during the previous four weekends in June (Friday through Sunday), Apptopia noted. But the numbers don’t include India or Japan as Disney+ is streamed via Hotstar in the former; and in the latter, via a partnership with NTT Docomo through an existing service that later transitioned to Disney+.

The download figures also represented a 72.4% increase over the four prior weekends in June, in the U.S, indicating that a significant amount of interest in “Hamilton,” not surprisingly — given its “founding fathers” subject matter — comes from U.S. subscribers.

Notably, these downloads represent paid subscribers, not free trial users, as Disney+ ended its free week-long trial offering back in June. 

Rival firm Sensor Tower estimates a slightly different “Hamilton”-related bump for Disney+. During the week of June 29 to July 5, downloads spiked 64% over the week prior, Yahoo reported.

Apptopia also founded that “Hamilton” represented the biggest content launch of all of 2020, so far, in terms of downloads. That means it also outpaced the streaming launch of “Frozen 2,” which arrived while consumers were under coronavirus lockdowns. It was also bigger than “Onward,” “Artemis Fowl,” and others, the firm found.

Image Credits: disney

Of course, mobile download numbers don’t provide a full picture of how many signed up just for “Hamilton.” Many of the new Disney+ subscribers likely only signed up via a TV app and have yet to download the mobile companion.

If Roku’s online channel store offered a “top charts” section with rankings, we would have another window into Disney+ popularity given its status of a top streaming device and TV maker in the U.S. But it’s worth pointing out that Roku’s user base has given the Disney+ app a 4.3-star rating across 1,55,006 total reviews. For comparison, Netflix has 3,675,383 reviews — which shows how quickly the still relatively new service Disney+ is gaining on the market leader.

In May, Disney announced its streaming service had grown from 33.5 million subscribers as of March 28 to 54.4 million Disney+ subscribers as of May 4.

The service appeals to those who follow Disney’s top brands like Star Wars and Marvel, for example, but it’s also found a lot of growth among families who now more than ever need content to keep kids entertained amid the coronavirus outbreak, which has limited families’ usual activities and kept kids indoors. And at the $6.99 per month price point (or $69.99/yr), it’s one of the more affordable streaming services available.

 

 

8 popular Disney movies on Netflix that you can watch right now

8 popular Disney movies on Netflix that you can watch right now

If you haven’t subscribed to Disney+ but are missing those magical movies, you’ll be glad to know that Netflix is still showing a handful of Disney films.

The streaming service offers a varied collection of Disney features, from traditional animations to newer live-action hits. While all these will likely migrate to Disney+ in the future, now’s the time to catch them on Netflix while you still can.

Get ready to use your imagination as we take a closer look at eight Disney movies you can watch via Netflix right now.

1The Princess and the Frog

8 popular Disney movies on Netflix that you can watch right now

Image: Moviestore / Shutterstock

In 2009, Disney graced the world with Tiana, its first Black princess. She’s bold, hardworking, and a true icon due to her perseverance and down-to-earth personality. Read more…

More about Entertainment, Movies, Netflix, Disney, and Disney Plus

12 ‘Hamilton’ songs that kept their staying power after years of listening

12 'Hamilton' songs that kept their staying power after years of listening

To the delight of obsessives everywhere, the movie of the musical Hamilton has finally hit Disney+. If you listen carefully, you can probably hear the sound of thousands of fresh Hamilfans being minted every day.  

To such newbies, those of us who’ve been listening to the soundtrack on heavy rotation since it was released in 2015 — one presidential administration and a lifetime ago — offer a very sincere and hearty welcome. If our experience is any guide, you’re in for years of pleasant re-watching and re-listening. Perhaps you too will dive into the Hamiltome, the book of the show, or the Ron Chernow biography that inspired it. Perhaps you too will love its twisty wordplay so much you’ll follow all the online breadcrumbs Lin-Manuel Miranda has left anyone looking for meanings and easter eggs. Read more…

More about Lin Manuel Miranda, Hamilton, Disney, Entertainment, and Music