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Beef Candle. Beef Candle. Beef Candle. Beef Candle. Beef Candle. BEEF CANDLE.

Beef Candle. Beef Candle. Beef Candle. Beef Candle. Beef Candle. BEEF CANDLE.

Lord of the Rings author J. R. R. Tolkien is credited with describing the phrase “cellar door” as the most beautiful string of words in the English language based purely on pronunciation alone. But I propose a more beautiful pair of words: beef candle

Did you know McDonald’s sells merch? I, for one, did not. To celebrate nearly 50 years of the iconic grease bomb, McDonald’s announced a line of Quarter Pounder-themed merch. Among engraved lockets and matching couple’s mittens, the fast food chain is also releasing a set of burger scented candles. 

The box set includes six candles, labeled Bun, Ketchup, Pickle, Cheese, Onion, and 100 percent Fresh Beef.  Read more…

More about Beef, Mcdonalds, Candle, Culture, and Web Culture

New Early Stage speakers to talk fundraising strategies, growth marketing and PR

TC Early Stage SF goes down on April 28, and we are getting pretty damn excited about it!

The show will bring together 50+ experts across startup core competencies, such as fundraising, operations and marketing. We’ll hear from VCs on how to create the perfect pitch deck and how to identify the right investors for you. We’ll hear from lawyers on how to navigate the immigration process when hiring, and how to negotiate the cap table. And we’ll hear from growth hackers on how to build a high-performance SEO engine, and PR experts on how to tell your brand’s story.

And that’s just the tip of the iceberg.

Today, I’m pleased to announce four more breakout sessions.


Lo Toney

Toney is the founding managing partner of Plexo Capital, which was incubated and spun out from GV. Before Plexo, Toney was a partner with Comcast Ventures, where he led the Catalyst Fund, and then moved to GV where he focused on marketplace, mobile and consumer products. Toney also has operational experience, having served as the GM of Zynga Poker, the company’s largest franchise at the time.

Think Like a PM for VC Pitch Success

Your pitchdeck is not just a reflection of your business, it’s a product unto itself. Your startup’s success, and avoiding the end of your runway, depends on the conversion rate of that product. Hear from Plexo Capital founding partner Lo Toney about how thinking like a PM when crafting your pitch deck can produce outstanding results.


Krystina Rubino and Lindsay Piper Shaw

Shaw and Rubino are marketing consultants for Right Side Up, a growth marketing consultancy. Prior to Right Side Up, Shaw scaled podcast campaigns for brands like quip, Lyft and Texture, and has worked with brands like McDonald’s, Honda, ampm, and Tempur Sealy. Rubino has worked with companies across all stages and sizes, including Advil, DoorDash, P&G, Lyft and Stitch Fix.

Why You Need Podcasts in Your Growth Marketing Mix

Podcast advertising is widely viewed as a nascent medium, but smart companies know it can be a powerful channel in their marketing mix. Opportunity is ripe — get in early and you can own the medium, box out competitors and catapult your growth. Krystina Rubino and Lindsay Piper Shaw have launched and scaled successful podcast ad campaigns for early-stage startups and household name brands and will be sharing their strategies for companies to succeed in this often misunderstood channel.


Jake Saper

Jake Saper, the son of serial co-founders, has been obsessed with entrepreneurialism from a young age. His origin in venture capital started at Kleiner Perkins, and he moved on to become a partner at Emergence in 2014, where he became a Kauffman Fellow. He serves on the boards of Textio, Guru, Ironclad, DroneDeploy, and Vymo, and his self-described “nerdy love” of frameworks has only grown over the years.

When It Comes to Fundraising, Timing Is Everything

There are some shockingly common timing mistakes founders make that can turn an otherwise successful fundraise into a failure. We’ll talk through how to avoid them and how to sequence efforts from the time you close your seed to ensure you find the right partner (at the right price!) for Series A and beyond.


April Conyers

Conyers has been in the communications industry for 15 years, currently serving as the senior director of Corporate Communications at Postmates . Before Postmates, Conyers served as a VP at Brew PR, working with clients like Automattic, NetSuite, Oracle, Doctor on Demand and about.me. During that time, she also found herself on BI’s “The 50 Best Public Relations People In The Tech Industry In 2014” list.

The Media Is Misunderstood, But Your Company Shouldn’t Be

With the media industry in a state of flux, navigating the process of telling your story can be confusing and overwhelming. Hear from Postmates Senior Director of Corporate Communication April Conyers on how startups should think about PR, and how to get your message across in a hectic media landscape.


Early Stage SF goes down on April 28, with more than 50 breakout sessions to choose from. However, don’t worry about missing a breakout session, because transcripts from each will be available to show attendees. And most of the folks leading the breakout sessions have agreed to hang at the show for at least half the day and participate in CrunchMatch, TechCrunch’s great app to connect founders and investors based on shared interests.

Here’s the fine print. Each of the 50+ breakout sessions is limited to around 100 attendees. We expect a lot more attendees, of course, so signups for each session are on a first-come, first-serve basis. Buy your ticket today and you can sign up for the breakouts we are announcing today, as well as those already announced. Pass holders will also receive 24-hour advance notice before we announce the next batch. (And yes, you can “drop” a breakout session in favor of a new one, in the event there is a schedule conflict.)

So get your TC Early Stage: San Francisco pass today, and get the inside track on the sessions we announced today, as well as the ones to be announced in the coming weeks.

Possible sponsor? Hit us up right here.


Alpha Foods raises $28 million for its vegetarian prepared foods

Alpha Foods, the vegetarian prepared food manufacturer, has raised $28 million in financing for its portfolio of vegetarian burritos, tamales, nuggets, pizzas, burgers, patties, and sausages.

The Glendale, Calif.-based company was launched by Loren Wallis, the founder of the dairy substitute, Good Karma Foods, and Cole Orobetz, a former director with the agricultural debt lending firm Avrio Capital.

First launched in 2015, Alpha Foods previously raised $9.5 million in financing from investments firms like New Crop Capital and AccelFoods, whose other brands include Kite Hill, Good Catch, BRAMi, and Evoke Healthy Foods.

As more Americans move to supplement their diets with plant-based products, companies like Alpha Foods have found willing investors for new food brands. The company’s new round was led by AccelFoods with existing investors including New Crop Capital, Green Monday Ventures and Blue Horizon also participating.

Companies like Alpha compete with huge consumer packaged goods companies like Kelloggs (through its Morningstar Farms line of vegetarian products) and Nestle (through Sweet Earth Foods).

While the Morningstar Farms brand might seem a bit stale, the market has been reinvigorated through the marketing muscle and venture dollars supplied by companies like Beyond Meat and Impossible Foods whose products have captured contracts from some of the world’s biggest fast food chains — including McDonalds, KFC, and Burger King.

Alpha Foods said it will use the latest money to launch new products, make new hires and expand its distribution channels nationally and internationally.

The company is already sold in well over 6,000 stores at chains including Wegmans, Walmart, Krogers, and Publix.

“As more and more people actively seek out plant-based options, whether for their health or the environment, we are looking to expand our innovations within the category and bring easy to prepare products to a wider audience,” said Cole Orobetz, Co-Founder and President of Alpha Foods, in a statement.

The sale of pre-prepared plant-based meals reached $387 million in 2019, up 6% over the past year, according to data from the Good Food Institute.

“We are in the early days of plant-based consumption. As a portable, functional food business geared towards the newly emergent flexitarian consumer, the Alpha platform meets all of its customers snack and mealtime needs,” said AccelFoods Managing Partner, Jordan Gaspar. “We couldn’t be prouder to lead this strong nexus of collaborative investors, who had the opportunity to organically build trust this past year allowing for an incredibly successful outcome in this financing.”