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Noom competitor OurPath rebrands as Second Nature, raises $10M Series A

Back in 2018 OurPath emerged as a startup in the UK tackling the problem of diabetes. The company helped customers tackle the disease, and raised a $3m round of funding by combining advice from health experts with tracking technology via a smartphone app to help people build healthy habits and lose weight.

Now rebranded as Second Nature, it’s raised a fresh $10m in Series A funding.

New investors include Uniqa Ventures, the venture capital fund of Uniqa, a European insurance group, and the founders of mySugr, the digital diabetes management platform which was acquired by health giant Roche .

The round also secured the backing of existing investors including Connect and Speedinvest, two European seed funds, and Bethnal Green Ventures, the early-stage Impact investor, as well as angels including Taavet Hinrikus, founder of Transferwise.

This new injection takes the total investment in the company to $13m.

Competitors to the company include Weight Watchers and Noom, which provides a similar program and has raised $114.7M.

Second Nature claims to have a different, more intensive and personalized, approach to create habit change. The startup claims 10,000 of its participants revealed an average weight loss of 5.9kg at the 12-week mark. Separate peer-reviewed scientific data published by the company showed that much of this weight-loss is sustained at the 6-month and 12-month mark

Under its former guise as OurPath, the startup was the first ‘lifestyle change program’ to be commissioned by the NHS for diabetes management.

Second Nature was founded in 2015 by Chris Edson and Mike Gibbs, former healthcare strategy consultants, who designed the program to provide people with personalized support in order to make lifestyle changes.

Participants receive a set of ‘smart’ scales and an activity tracker that links with the app, allowing them to track their weight loss progress and daily step count. They are placed in a peer support group of 15 people starting simultaneously. Each group is coached by a qualified dietitian or nutritionist, who provides participants with daily 1:1 advice, support and motivation to via the app. Throughout the 12-week program, people have access to healthy recipes and daily articles covering topics like meal planning, how to sleep better, and overcoming emotional eating.

Gibbs said: “Our goal as Second Nature is to solve obesity. We need to rise above the confusing health misinformation to provide clarity about what’s really important: changing habits. Our new brand and investment will help us realize that.”

Philip Edmondson-Jones, Investment Manager at Beringea, who led the investment and joins the Board of Directors of Second Nature said: “Healthcare systems are struggling to cope with spiraling rates of obesity and associated illnesses, which are projected to cost the global economy $1.2tn annually by 2025. Second Nature’s pioneering approach to lifestyle change empowers people to address these conditions.”

Will Apple, Facebook or Microsoft be the future of augmented reality?

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Yet Facebook, Microsoft and others are arguably more important to where the market is today.

While there are more AR platforms than just these companies, they represent the top of the pyramid for three different types of AR roadmap. And while startup insurgents could make a huge difference, big platforms can exert disproportionate influence on the future of tech markets. Let’s see what this could mean for the future of AR.

 

Facebook: The messaging play

Facebook has talked about its long-term potential to launch smartglasses, but in 2020, its primary presence in the AR market is as a mobile AR platform (note: Facebook is also a VR market leader with Oculus). Although there are other ways to define them, mobile AR platforms can be thought of as three broad types:

  1. messaging-based (e.g. Facebook Messenger, Instagram, TikTok, Snapchat, Line)
  2. OS-based (e.g. Apple ARKit, Google ARCore)
  3. web-based (e.g. 8th Wall, Torch, others)

Report claims U.S. government is using cellphone location data to track undocumented immigrants

Report claims U.S. government is using cellphone location data to track undocumented immigrants

The Department of Homeland Security has bought a commercial database that tracks movements of “millions” of cellphones in America, and is using it to curb undocumented immigrants, The Wall Street Journal reported Friday, citing people familiar with the matter and documents it has seen. 

Such databases are legal in the U.S. and are typically used for commercial purposes, for example serving ads. But this is the first discovery of the U.S. government purchasing and using bulk data to detect illegal border crossings and undocumented immigrants. 

The Department of Homeland Security admitted to buying access to this data, but would not comment on how it’s been used, the WSJ says.  Read more…

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